How We Work

The steps ahead are very straightforward. There’s no secret plan or pathway. Instead, it’s simple; but not necessarily easy. Rather, it’s actually hard work for all of us. But, in the end, it’s worth it.

1. Let’s get acquainted 

Relationships are core to any business endeavor. And these relationships begin with a conversation, person-to-person.

Naturally, you want to know about us; our experience, knowledge, skills, talents, attitudes and values.

And, of course, we want to know the same about you. And, a little about your technology.

So, the first step is to simply get acquainted.

2. Define the market

If both you and us like what we see, we’ll conduct market research to understand the market opportunities. We will have key questions, such as,

  • In what market does your invention fit? 
  • How large is the market? 
  • Is it growing, shrinking or stagnant? 

You may have the best buggy whip in the world. But, if no one is buying buggy whips anymore, who cares.

More questions.

  • Who are your potential customers? 
  • How many are there? 

Most people will buy a new product for only two reasons: pain or pleasure. So, the questions are:

  • What is the customer’s pain that your invention will relieve? 
  • Or, what pleasure or enrichment to their lives will it achieve?

We must find the answers to these questions to determine if there’s future potential.

3. Create a business plan 

If we don’t know where we’re going, then how will we know when we’re off-track or when we’ve arrived? We need a map for the road ahead and an understanding of the destination.

Based on what we know from Step 2 Define the Market, ONAMI will begin drafting a business plan.

The plan doesn’t need to some extensive tome or thesis. It’s a plan, which articulates the business goals and objectives, specific milestones to achieve, strategies and tactics to move the business forward, target markets, needed financial and human resources, budgets, timeline and accountabilities.

Seasoned entrepreneurs expect major pivots in any startup. They know that any plan is fluid and should be written in pencil. Regardless, we still need a plan.

4. Start the company 

Amateurs often start their company far too early. ONAMI’s approach is to walk down the road a distance before actually starting the company. Why? Because we want to get it right.

Do we have right people on the team? What are the equity agreements for the founders and key personnel? Have the patent licensing agreements been finalized? What does the capitalization table look like?

Together with you, we’ll start the company guided by win-win commitments and convictions.

5. Raise the capital 

Money is oxygen. Without it, there is sure death. Money is also fuel. It will advance your invention from the lab into the market. Without money, nothing happens.

ONAMI does not fund companies, but we do help our portfolio companies find it. Lots of it.

There are many resources – from free grants to equity investors. We’ll help guide. And, we will work hard to find the funding we’ll need to move your invention forward.